Leading Performance Promise
OUR UNRIVALED PERFORMANCE COMMITMENT
Our performance guarantees, called the Leading Performance Promise, may be applicable to you, depending on your specific circumstances. With this, we are committed to enhancing your results in 90 days or less!
Otherwise, we will work until you reach the desired outcome without any additional charge.
Now Check The Deal
Four particular services are covered by our performance guarantees:
(1) Performance Marketing (Google & Facebook Ads)
(2) Search Engine Optimisation – SEO
(3) Conversion Rate Optimisation – CRO
(4) Landing Pages
To qualify for these guarantees, you need to meet certain criteria:
- You must enroll with us and adhere to the agreed-upon payment terms throughout the minimum time. Timely payment is essential for maintaining service and eligibility.
- Before joining us, ensure that your business is actively operating and trading. We cannot assist dormant companies or those in their infancy with no logo yet. We only work with something that really exists.
- You need to successfully execute a conversion campaign before generating sales and leads for profitability (earning more than the campaign expenses). This demonstrates your ability to drive effective results and establishes a foundation for us to optimize your campaign performance further.
- You must provide concrete evidence of your performance on reliable platforms such as Google Ads, Facebook Ads Manager, Google Search Console, and Google Analytics, depending on what service you choose. Blurry screenshots or verbal claims are not accepted as valid proof.
- We will conduct a comprehensive data audit to ensure accurate tracking and reliable benchmarks. This step ensures the integrity of the guarantees by basing evaluations on accurate and verified data.
- Your current campaigns should be equivalent to your previous ones regarding the promoted product or service, seasonality (if any), and ad spending. This ensures a fair evaluation and allows us to make relevant comparisons
- You could not use your prior campaign as a benchmark if it were unexpectedly successful because of unforeseeable occurrences like natural disasters or abnormal conditions like COVID-19. These unique circumstances had a big impact on the outcomes.
- Keep in mind that ads with very different products, target markets, seasons, and budgets cannot be compared. For instance, due to the stark disparities in scale, comparing the outcomes of a $50k nation-wide campaign for a women’s bikini wear line with a $100k/month local t-shirt campaign would not be fair.
- We strictly adhere to ethical standards and do not collaborate with companies engaged in scammy, shady, or dangerous, or illegal activities. We highly encourage you to maintain the same level of integrity in your business practices. If you have any doubts, we recommend consulting Facebook’s Prohibited and Restricted Content guidelines for further information.
- For the campaigns we run for you, we demand complete creative control. Our promises will be null and void if you modify your website or advertise against our advice. We’ll create marketing materials that effectively promote your company.
- The money you spend on advertising is not refundable, so please be aware of that. Before you pay for any advertising fees, we urge you to take this into account. Please kindly don’t reach out to us for any advertising refund because we are not authorized to do so.
Our Performance Promises:
1. Performance Marketing – Facebook Ads, Google Ads
- Our paid traffic techniques are designed to reduce the CPA (Cost Per Acquisition) drastically by at least 20% in less than 90 days.
2. SEO – Keyword Rankings
💡 For Clients With 500 Clicks Or Less for Brand Terms Each Month
Right after implementing our onsite recommendations, we guarantee to:
- Push 10% of your existing keywords on the first page ranking of search results in 90 days.
- Push 30% of your existing keywords on the first page ranking of search results in 180 days.
- Push 60% of your existing keywords on the first page ranking of search results in 365 days.
SEO – Traffic
💡 For Clients With 500 Clicks or More for Brand Terms Each Month
Right after implementing our onsite recommendations, we guarantee to:
- Boost new organic traffic by 10% – 20% in 90 days.
- Boost new organic traffic by 20% – 50% in 180 days.
- Boost new organic traffic by 50% – 100%* in 365 days.
3. CRO – Conversion Rate Optimization
- We guarantee a 20% increase in your conversion rate in 90 days or even less when using our conversion rate optimization services..
How Does This Work?
1. Before signing a contract with us in the pitching stage, you need to allow our email to access the following:
Performance Marketing (Facebook Ads, Google Ads)
- Google Analytics
- Facebook/Google Ad Account
- Google Analytics
- Google Search Console
- Google Analytics
2. After conducting an audit of your past performance, we will verify whether you are eligible for the guarantees related to our services.
3. Once your eligibility is confirmed, the guarantee will be included into our agreement. You must continue adhering to all the agreement terms and sign it accordingly.
What If You’re Not Qualified Or Have No Access To Past Data?
You can still proceed by signing our agreement if you are not eligible for the guarantees. In this case, we will continue with the standard terms and conditions outlined in the contract.
- We will start the campaign for 4 to 12 weeks to gather sufficient data and establish benchmarks. This period allows us to analyze the performance and effectiveness of the campaign. Using the data and insights gathered during this first phase, we will activate the performance benchmarks of 90 days.
SEO – Traffic Guarantees
- During the initial 12-month contract, we offer ranking guarantees for your website. Afterward, we will switch to our traffic guarantees, emphasizing targeted traffic and expanding your online presence beyond search engine rankings.
- The campaign will be run for 4 to 12 weeks in order to collect data and create benchmarks. Then, for additional tuning, we’ll activate 90-day performance benchmarks.
Our guarantees will be activated right after the ads are in use. So to ensure the quicker implementation of our guarantees, you must provide approvals for ad copy, target keywords, and media plans as quickly as possible.
Please note that the guarantees will be void during the first 9 days after the ads are in use if any of the following conditions occur:
- Late invoice payments
- Interruptions in an ad running
- Changes to the agreed-upon media plan
- Changes to the minimum spend
- Removal of tracking codes from your site
- Any website hacking or offline incidents.
Remember that providing timely approvals for onsite recommendations, target keywords, and content allows us to implement our strategies promptly.
By meeting these criteria, we can ensure a smooth and efficient process, maximizing the effectiveness of our services and delivering the desired outcomes within the specified guarantee period:
- Ensure all invoice payments are made punctually and without any delays.
- Maintain the integrity of the agreed-upon keywords throughout the guarantee period.
- Safeguard your website’s security and prevent any hacking or unauthorized access.
- Implement our onsite suggestions fully as instructed.
- Approve and publish the blogs or content as per the agreed-upon plan.
It is crucial that you approve any split tests we recommend as soon as possible. The sooner you agree on these tests, the faster we can launch them and deliver on our guarantee.
We can swiftly kickstart the guarantee and optimize your campaign performance to achieve the desired outcomes, given that you meet these requirements:
- All invoice payments are made on time and without any delays
- You allow our split tests to run uninterrupted in 90 days
- You maintain the integrity of the pages where the split tests are being conducted without making any changes.
To activate our guarantees and achieve quick results, please approve our recommended split tests for the landing page as soon as possible. As a result, we will be able to begin offering the guarantee as soon as the landing page is running.
- Ensure timely payment of all invoices.
- Allow the landing pages to run uninterrupted for 3 months.
- Refrain from making any changes to the site we are examining.
- Give us free creative control over the landing pages’ design and content.
- Ensure that real traffic is directed to the page during the guarantee period.
Scenario 1 for Performance Marketing: The CPL Guarantee Is Achieved
Before engaging in our services, your previous 90-day average Cost Per Lead (CPL) or Cost Per Sale (CPS) on platforms such as Google Ads or Facebook was $100.
You may demonstrate this using Google or Facebook Ads Manager.
Our Leading team effectively ran your paid advertising campaigns for 90 days, generating an average weekly Cost Per Lead (CPL) or Cost Per Sale (CPS) of $60 after 90 days.
This represents a 40% reduction in your CPS/CPL, saving costs for your campaigns.
Scenario 2 for Performance Marketing: The Conversion Guarantee Is Not Achieved
Before partnering with us, you had an average Cost Per Lead (CPL) or Cost Per Acquisition (CPA) of $100 over the last 90 days on platforms like Facebook or Google Ads.
This information was verified through your Google Ads account or Facebook Ads Manager.
Our Leading team successfully reduced your CPL/CPA to a weekly average of $85 after 90 days that we managed your paid advertising campaigns. It results in a 15% decrease in your CPL/CPA.
You are eligible for our chosen assurances throughout the entire management period during the time that your ads are running because the reduction fails to reach at least 20%.
Scenario 1 for SEO: The Traffic Guarantee Is Achieved (10% Rise In 90 Days)
Before partnering with us, your website had received 10,000 clicks/month on average in the last 12 months.
This data was verified using Google Analytics and Search Console.
After 90 days from the completion of the onsite optimizations on your website, our Leading team was responsible for managing your SEO campaigns, increasing your monthly clicks to 12,000. This equals a significant 20% rise in organic traffic to your website.
As the increase surpasses the threshold of 10%, you are now committed that we will adhere to the remaining terms of our agreement. We will continue working together to drive further improvements and achieve your SEO goals.
Scenario 2 for SEO: The Traffic Guarantee Is Not Achieved (Less Than 10% Increase In 90 Days)
Before using our service, your website had received 10,000 clicks/month on average over the past 12 months.
You could prove this traffic with the help of Google Analytics or Search Console.
After completing the onsite improvements on the website in 90 days, our Leading team pushed your monthly clicks up to 10,500 — a 5% boost in organic traffic.
Because the improvement is under 10%, you qualify for our chosen guarantees for the full management period while our team was in charge of your campaign.
Note: New customers who join up after March 1st, 2023 are the only ones who are covered by the guarantee.
Finally, we strive to act in your best interest and want you to succeed. We value honesty and fairness in our partnership. If you share the same values and are genuinely committed to achieving success, we are here to support you.
However, if you intend to make good use of or manipulate the system, we kindly request that you look elsewhere for services.
Let’s work together with integrity and achieve mutual success.