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In recent years, numerous businesses in the world have adopted QR code scanning to assist with tasks including finding store listings, viewing menus and booking tables, etc.
If you have never come across QR codes before or are still clueless about their uses, you must be wondering if this has anything to do with your business?!
Here is an example about QR code:
QR codes, which stand for “Quick Response Codes,” are two-dimensional barcodes that can store specific data. They were invented by the Japanese company Denso Wave. When scanned with a QR code reader on a mobile device (Android smartphones or iOS devices), it takes the user to a specific app or directs them to a link.
QR codes can point to anything, including your business’s location on Google Maps, a PDF file, a Facebook page, an image file, a WhatsApp address, the contact page on your website, or the registration page. You can even create a Vcard QR code containing all of your contact information, which you can share with your business partners, making it much easier to connect and share information.
Due to their ability to share information without making contact, they became extremely popular during the COVID pandemic, and you can now find them everywhere: a magazine, a product package, a billboard, a social media post, you name it.
Since QR codes can easily connect with anyone who owns a smartphone, many businesses are now adding QR codes to their marketing campaigns. It’s not uncommon to see a QR code campaign spread across multiple touchpoints, with each QR code bearing unique information and serving its own purpose across a variety of marketing platforms.
Many businesses including static and dynamic QR codes in their marketing mix to improve customer engagement have gained significant benefits (a surge of ROI). And if your competitors are already doing it and you aren’t, you’re missing out on revenue.
If you are wondering whether to incorporate dynamic and/or static QR codes into your marketing strategy, the benefits of doing so speak for themselves.
It is well known that the more you can engage with your audience, the closer and stronger your relationship with them becomes. QR codes are an excellent bridge (connecting your business with your customers) to make your marketing campaign far more interactive and engaging.
By using QR codes, for example, you can increase customer engagement and make these interactions more enjoyable and simple. Instead of the mundane old ways, you can create custom QR codes to print on your product labels that, when scanned, direct your customers to an exclusive contest, an entertaining video, or any other content.
Traditional advertising methods, such as outdoor and print advertisements, were once severely limited in conveying your message. You only have a split second to get your message across, whether your audience is passing by your billboard or flipping through the pages of a magazine.
Nowadays, fortunately, you can capture their attention with the creativity of your ads and continue to tell your brand’s story via the associated QR codes linked to your YouTube channel, website, or social profiles.
This means your audience can delve deeper and longer after seeing a billboard or flipping through a magazine page.
Entering a URL manually is so 90s, my friends! A long domain name or website path, in particular, leaves so much room for typos that can end up with a 404 error page. Worse, it leads your audience to visit a fraudulent fake page on the internet. You don’t want this to happen, right?
Avoid these potential stumbling blocks by employing a customized (permanent) QR code that directs users to the exact location you desire. This results in a completely seamless storytelling experience with no communication barriers between your brand and your audience, which strengthens your relationship with them even further.
A good marketing campaign will involve the collection of analytics and insights to improve future campaigns and help businesses better understand their target audience.
As you are aware, digital campaigns make data tracking very simple. However, until the advent of QR codes, this was not possible if you used traditional advertising.
Depending on where you link the generated QR code, there are several methods for tracking stats, with data such as scan location, number of people scanning, and what and when they scanned the ad – all in real-time.
We’re here to help you achieve your tracking objectives – Contact us now and see how we can help your business grow.
You don’t have a lot of room to convey your message on product packaging or in a brochure. If you need to provide additional information to your audience, which is simply not possible with that type of ad, a QR code allows you to do so indefinitely.
For example, by pointing a QR code from the packaging to integrated landing pages on your business website, you can inform customers of the country of origin, directions for use, each ingredient in your product, and where those ingredients come from.
With all of the obvious benefits of QR code technology, it’s time to take the next step and use our incredible and completely free QR code generator. Listed below is the detailed guide to utilize our free tool and apply it to your marketing activities right away.
Here are the step-by-step instructions for how to create a QR code online:
Step 1 Scroll to the top of this page, where you will see the tool and all of its functions.
Step 2 Specify the new type of QR code you want to create. Our tool can generate all kinds of different QR codes (emails, locations, links, phone numbers, SMS, Wi-Fi, etc.). But for the sake of brevity, we will guide you to create a QR code for a link as this is the most commonly used QR code type for business.
Step 3 In the ‘Link’ field, enter or paste the link that you want the QR code to lead to.
Step 4 Review each graphic format/display option as presented and make appropriate changes as needed.
Step 5 Since the code will be marketing material for commercial use, we recommend using your company logo. You can do this by clicking on the ‘Logo’ icon in the options.
Step 6 Click on the ‘Free QR Code Generator’ button if it has not been automatically generated.
Step 7 Our QR code generator will display the QR code design according to your customizations, which you can then save and use as a marketing asset at will.
QR code stands for Quick Response Code. QR codes are 2D images that can be scanned with a QR code scanner on mobile devices. Once the QR code has been scanned, it can perform one of many different actions on the user’s device. The types of QR codes will vary depending on how the brand wants the action to be taken and can include everything from linking users to social channels or websites to displaying locations and directions to the store on Google Maps, storing phone numbers and other contact information to the device scanning that QR code, and much more.
QR code content has quickly become popular in marketing materials, where brands can use customized QR codes on all types of devices to better connect with their audience. The content that QR codes can contain is limitless, allowing businesses to use both digital and printed QR codes to ensure a streamlined customer journey.
QR codes were invented in 1994 by Masahiro Hara, an employee of the Japanese company Denso Wave. Hara originally created them as a way to track vehicles and their parts through high-speed component scanning during the production process.
Barcodes can only store information in one direction along a linear line, while QR codes add a dimension of scannable data. This horizontal and vertical combination means you can store more information in QR codes – up to 7,089 numeric characters or 4,296 alphanumeric characters at the same time compared to the 85-character total of traditional barcodes.
Therefore, each type of QR code created using our free online QR code generator tool can revolutionize your marketing on mobile devices. Reach your audience at a level you have never had before and create free QR codes with Vietnam’s leading QR code generator, found at the top of this page!
For business purposes, you can actually use them in many ways – as long as they align with the goals in your marketing plan. Don’t just use them for the sake of using them!
Here are some great examples of how to use QR codes for business purposes:
There are actually a lot of creative ways that you can use QR codes to better promote your business. If you need help coming up with ideas, we’re here to give a hand. Call us for advice on QR codes!
If you’re one of the 7 billion people in the world who own a smartphone, scanning a QR code couldn’t be easier!
There are countless QR code readers/scanners available on both App Store and Google Play Store – just search for the ‘QR code scanner’ and download the one you want.
Then open the app, wait for the camera to start working, and hold it up in front of the QR code you want to scan. The app will automatically scan the code and drive you to the target page or show a link/phone number/etc., which you can click on manually.
If you’re using an iPhone, you just simply need to open your phone’s ‘Camera,’ which will act as a QR code scanner.
There is a long list of what you can enter into a QR code. As it spoils you more possibilities than its outdated counterpart – linear barcodes – its potential is almost limitless.
Some examples of actions you can put in a QR code include:
By including QR codes in your marketing strategy, there are plenty of ways this can help grow your business – these are just a few.
Do you want to create a static QR code that links to your website, add your contact information to your customers’ phones, or facilitate their payment through PayPal? Scroll to the top of this page.
Want to create a dynamic QR code with which you can modify actions? Our team is here to help. And we’re not just QR code experts – give us a call now and explore everything else we can support.
