If you want to attract more and more intention to your business, why don’t you take advantage of every relevant and available marketing channel?
Although we all know Google is the big boss in the PPC game, Bing Ads – which takes second place, is usually overlooked and underestimated by agencies and enterprises. Several marketers only look at the search market share chart and stick with Google Ads for the rest of their lives, but they forget that there are an incredible 133 million users who conduct 5 billion searches each month using Bing. Considering these figures, will you change your mind about ignoring Bing ads?
This engine is different from Google Ads, as you won’t have to worry about dealing with another digital marketing platform. In addition, it has a lower cost-per-click, high visibility in many search engines, and a greater Click-Through Rate. By combining it with the support from our digital marketing experts at Leading.vn, you will obtain a strong tool throughout the battle with your rivals. Adding Bing ads as one of your ultimate marketing weapons, and you will see why Microsoft’s search engine isn’t a bombshell. A lot more traffic, leads, and sales are waiting for you: Can and will you take advantage of this unexploited potential?
Here is one thing that might surprise you: Even though Bing Ads typically has a lower cost-per-click than the other more popular PPC channel, it has a higher Click-through Rate. This means you can achieve similar outcomes for your business with a lower budget than advertising through Google.
As Bing Ads uses a resembling auction as Google Ads, many Bing advertisers gain numerous benefits from a lack of competition, such as better ad placement and lower pay per click. We’ve also found that most of them have fewer search CPCs and average CPCs are cheaper up to 33,5% on Bing. Apart from that, these clicks are less expensive on Bing, but the ads placement normally has a better position and CTR than their Google counterparts.
According to market research, Bing’s advertising platform is quite similar to Google’s platform. Thus, you can easily duplicate current PPC campaigns without getting used to the complicated new display or making substantial changes to your targeting approach. All you have to do to start is import the previous campaigns.
With the help of Bing digital agency, you can boost your brand’s visibility on Bing, Yahoo, AOL, and various other sites. Those sites are powered by Bing and obtain millions of users’ access via mobile devices, tablets, and desktop computers.
Bing search traffic sources comprise all ages, genders, and interests; the audiences are mainly older users, desktop searches, and specialized industries. Thus, your brand can have a unique position to attract your targeted audience by targeting certain keywords.
Even if you’re receiving amazing results from advertising on the world’s largest search engine, why should you stop there? Expanding Bing advertisements will increase your chances of attracting new customers by introducing your brand to users who trust Microsoft’s products and services.
As the Internet has shifted customers’ buying patterns of products/services, businesses are forced to join in more fierce competition with their rivals. In this competitive environment, it is very important to take advantage of every available developing source.
Many marketers rely on only one tactic to get the outcomes but overlook multiple potential digital marketing campaigns and ads channels such as Bing Ads that might allow them to get maximum ROI and the greatest results for the business. You feel disappointed when seeing your competitors’ impressive outcomes, aren’t you? If so, let us assist you in creating a more diverse and insightful strategy to blow them away!
As we believe that there aren’t any fixed advertising campaigns, we always strive to adjust our tactics based on your budget, goals, and uniqueness in sales. With extensive experience, we generate relevant campaigns on Bing to optimize your budget without affecting your key demographics. Nevertheless, we focus on attracting potential customers from your advertisements, not just any clicks that enhance the statistics without having real impacts on your business sales. We strive to achieve the big goal of increasing your profit and developing your business regardless of our services, whether it is SEO, social media marketing, or reputation management. By cooperating with us, you are cooperating with the most prestigious Bing Ads agency.
Bing Ads can be set side by side with Google Ads in terms of structure and distribution. Identify the keywords you want to target and bid on what you’ll pay per click; then, Bing will display your ads at the top of relevant searches across mobile and desktop platforms. When users search for these keywords, your ad will appear alongside Bing’s organic results.
Bing Ads and Google Ads are usually regarded as opponents due to their efficiency. The market share of Google turns it into potential customers of marketers. On the other hand, extending PPC campaigns with cost-effective Bing Ads will aid you in reaching new clients.
Despite having a smaller market share than its main opponents, Bing Ads has proven to bring stable returns on investment, which are regularly cheaper and have a greater click-through rate than Google. Hence, Bing Ads is a good implementation to work with other main channels that guarantee you don’t lose any chance of reaching potential customers.
